Our platform can pass through the demographic data in real time using placeholders in the entry link. Below you’ll find an example of the structure to append to your survey link.

Example: &Gender=[%%211%%]&Age=[%%212%%]&Race=[%%214%%]&Employment=[ %%215%%]

You can append the variable name of your choice and add our qualification code in the appropriate bracket. In the example above, the qualification code 211 will represent Gender and the value passed through will be our condition code. If the respondent was Female, we would pass through our condition code 112. Below you’ll find our list of Qualification and Condition Codes. Please note, you must create the quota groups in our platform, to ensure all respondents are asked your demographic answers needed. If you have any questions, please feel free to reach out.

Please use the below links to access full documentation: 

1. Appending Respondent Demographics to the Survey Entry Link
2. Qualification Codes and Conditions