Passing Variables via Survey Link
At PureSpectrum we understand there are times where a project may benefit from having prescreened demographic information passed from our end into the survey entry link in order to verify respondent responses or to minimize redundant survey questions.
You can append the variable name of your choice and add our qualification code in the appropriate bracket. In the example below, the qualification code
211 will represent Gender and the value passed through will be our condition code. If the respondent was Female, we would pass through our condition
code 112 ("&Gender=112"). Please note, you must add desired quota allocations to the survey in our platform to ensure all respondents are asked your needed demographic qualifications.
Example of what to append to the end of the survey link to pass Gender, Age, Race, and Employment:
&Gender=[%%211%%]&Age=[%%212%%]&Race=[%%244%%]&Employment=[%%215%%]
Example of fully appended survey link to pass Gender, Age, Race, and Employment:
https://examplesurvey.com/aBc1098
Example if the above registered a 25 year-old Female Asian respondent who works full-time:
https://examplesurvey.com/aBc1098&Gender=112&Age=25&Race=113&Employment=114
Below you’ll find our list of Qualification and Condition Codes. Again please note, you must add desired quota allocations to the survey in our platform to ensure all respondents are asked your needed demographic qualifications. If you have any questions, please feel free to reach out.
Common Demographic Qualifications & Condition Codes
| Qualification | Qualification Code | Condition Codes |
|---|---|---|
| Gender | 211 |
111 - Male 112 - Female |
| Age | 212 | Numeric (i.e. “25” for an 25 year old respondent) |
| Household Income | 213 | Numeric (i.e. “100000” for $100000 a year HHI) |
| Race/Ethnicity | 244 |
111 - White 112 - African American 113 - Asian 114 - Native Hawaiian or Other Pacific Islander 115 - American Indian or Alaska Native 116 - Other Race |
| Hispanic Origin | 245 |
111 - Yes 112 - No |
| Employment | 215 |
111 - Unemployed 112 - Student 113 - Part Time 114 - Full Time 115 - Retired 116 - Contract, Freelance, or Temporary 117 - Prefer not to answer |
| Education | 216 |
111 - Some High School 112 - High School Grad 113 - Some College 114 - Bachelor's Degree 115 - Master's Degree 116 - Doctorate Degree 117 - Some Postgraduate 118 - Graduate/Postgraduate Degree 119 - Prefer not to answer |
| Region | 223 |
1 - Northwest 2 - Midwest 3 - South 4 - West |
| Device | 219 |
111 - Desktop 112 - Mobile 113 - Tablet |