PureText™
Overview
PureText™ is PureSpectrum's AI-powered quality screening feature that applies quality checks to open-ended question responses and covers Deduplication, AI-Generated Text Detection, Language Mismatches, and Incoherent Text.
This allows the PureSpectrum marketplace to easily flag and dismiss unsatisfactory respondents quickly and easily by evaluating multiple data criteria at once. This tool can help support existing data quality processes by automatically flagging various features of low-quality responses. It is also now available as an API integration, please see details below.
PureText™ is ideal for open-ended survey questions especially whose expected responses include:
- At least one meaningful sentence (unlike categorical responses such as brand names, specific people, locations, etc.)
- Answers in the same language as the overall survey
Deduplication |
Flags identical or repeated responses across multiple questions within and across sessions of a survey. |
AI-Generated Text Detection |
Detects specific patterns of text indicative of AI-generated responses. This aims to flag responses from AI tools such as Chat GPT or Google's Bard. |
Language Mismatch |
Compares the language of the open-end answer to the survey language to ensure they match (i.e. English language surveys will only allow English responses) |
*Incoherent Text |
Flags responses based on whether they contain unacceptable formats and incoherent words/sentences. |
PureText Workflow Diagram
API Integration
PureSpectrum’s revolutionary AI powered screening measure, PureText™ is now available also as an API integration. PureText™ will execute multiple data quality checks on open-end responses in real time, adding a critical layer of security and saving hours of manual text review. Qualtrics and Decipher integration guides are readily available below.
Custom integrations are available! Please contact your Account Manager if you would like to integrate on a different platform.
Click Here for Qualtrics Integration Guide
Click Here for Decipher Integration Guide
Language Availability
*PureText is available on all PureSpectrum platform supported languages (linked below) for all flags aside from Incoherent Text.
Currently Available PureSpectrum Localizations