PureScore™
The market research industry's data quality landscape is ever-changing. PureScore™ is a comprehensive, machine learning driven scoring system designed to measure each individual respondent's data quality. A respondent's PureScore™ is a continuously updated marker that allows our system to quickly and efficiently identify suspicious and non-human quality behavior.
PureScore™ focuses on numerous quality markers including:
| Deduplication | We assign a unique PureSpectum ID (PSID) that allows us to easily dedupe or identify duplicate record attempts. |
| Fraud Detection | Our system checks dozens of verification markers including IP addresses, hash security failures, and signs of non-human bot behavior |
| Behavioral Quality | Behavioral markers including, but not limited to, response times and reasonable security question answers factor into the respondent PureScore™ |
| Repeat | PureScore™ is updated every day a respondent utilizes our platform |
A respondent's PureScore™ is lowered when a respondent's fraud markers and behaviors deviate from a standard respondent. The identified markers or combination of markers will determine the level of impact on the PureScore™. Once a respondent's PureScore™ is too low, they are prevented from taking future PureSpectrum surveys.
