Traffic Channels

Traffic Channels refreshes the survey opportunity to suppliers in the PureSpectrum Marketplace by creating a new channel for respondents within the original survey, preserving all data in one place.

• Better Delivery: Traffic Channels ensure your surveys are prominently featured, placing you at the top of the supplier's list and allowing you to field faster.
• Solve Tough Quotas: Confidently target specific audiences and even utilize different CPIs concurrently while fielding to optimize delivery.
• Stay Organized: Unlike “cloning”, Traffic Channels keep respondents flowing to your project while storing quotas in one place, and not across several project copies. 

There are currently 3 types of Traffic Channels available for use:

1. Replica - launches an exact copy of the original audience of your survey, keeping quotas, price, and supplier the exact same
2. Specific Audience - launch a custom set-up with different targeting to focus on certain audiences or try advanced targeting questions
3. Targeted List - upload a list of PureSpectrum IDs (PSIDs) to target specific respondents from previous projects

Instructions

1.  Click the “Traffic Channels” tab from the survey dashboard
2.  Click the drop-down arrow next to “Add Traffic Channel”
3.  Select your desired Traffic Channel 
4.  Enter the name of your Traffic Channel
   1. Each Traffic Channel will include an identifier before the survey name.
      1.  TC-R for Replica
      2.  TC-SA for Specific Audience
      3. TC-TL for Targeted List
5. Set your specific traffic channel live, see type-specific instructions below

Replica

A replica will be an exact copy of the original audience of your survey. It will keep the quotas, price and suppliers the exact same.

1. Click Save & Launch to launch your Replica Traffic Channel

Specific Audience

The Specific Audience Traffic Channel will allow you to set up and adjust age, gender, race, occupation and relationship status, as well as the more specialized advanced targeting questions and/or geographic location. 

1. Click Save & Launch to continue to the next page

2. Create your new targeting audience

3. Click Save & Launch Survey again to launch your Specific Audience Traffic Channel

Targeted List

The Targeted List Traffic Channel will allow you to upload a list of PureSpectrum IDs (PSIDs) and target for specific respondents.

1. Download the template and fill-in the list of PureSpectrum IDs (PSIDs)
2. Click “Upload Respondent List” to upload the completed template
3. Click “Save & Launch Survey” to launch your Targeted List Traffic Channel

Additional Notes

Traffic Channels Dashboard

You can sort the column headers by ascending or descending order by clicking on the arrow next to the column name. In addition, you are able to change the status of a Traffic Channel survey by clicking on the drop down arrow next to the status and click accordingly. 

Editing CPI

When utilizing Traffic Channels, you can easily change the price for each of the Traffic Channel surveys created by selecting the pencil button in the ‘Current CPI’ column, and typing in the new price in the field box, and clicking the blue check mark to save.