Pacing Widget
The Pacing Widget is a new tool available through the Dynamic Dashboard that equips users with a chart to visually track a project's progress using a data-driven algorithm. The Pacing Widget dynamically calculates the number of completes needed to stay on pace for the inputted field time.
Note when using this feature please provide the most accurate field time available, as pacing widget will only make calculations within the given field time.
Using historical PureSpectrum marketplace patterns, the Pacing Widget takes into account the average traffic during every hour of the day in the given country to give accurate and realistic pacing goals that go beyond simple distribution per hour. These detailed data points help set delivery expectations throughout the project.
Pacing Widget Overview
Pacing Widget will categorize pace as Red, Yellow, or Green:
- Red = project is falling behind and likely needs intervention to finish by the inputted field time
- Yellow = project is pacing slower and may need attention
- Green = project is pacing reasonably to finish on by inputted field time
Updated hourly, it summarizes the overall Completes/Expected/Goal amount of completes as well as a visual chart to show how far behind or above pace the project is currently based on the inputted field time. The data will update each hour and reflect the overall values of the project.
Suggested Fielding Responses to Pace
If a project is pacing slower (Red or Yellow) take steps to increase traffic including:
- Increase CPI
- For overall project or specific open quotas through traffic channels
- Improve targeting
- Check if targeting criteria is accurate
- May apply any relevant Advanced Targeting questions
- Open more quotas if possible
If a project is pacing faster than intended you may take steps to slow traffic including
- Lowering CPI
- For project or specific open quotas through traffic channels
- Targeting difficult quotas only
- Launch specific audience traffic channels to target difficult quotas
- Limiting number of suppliers
Enable Pacing Widget
Enable the Pacing Widget on your Account Dashboard by selecting the gear icon (⚙️) on the far right column header of your dashboard. Note: You may need to use the left-right arrows to navigate to the gear depending on how many columns are currently visible. If the gear is not available, contact your Account Manager to enable Dynamic Dashboard on your account.
Select “Pacing” and and select the column to be visible on the the Desktop and Mobile view as desired.
